A website is a single domain that consists of different web pages. We should all know by now, but surprisingly what we don’t know is, the benefits a website can provide for business. It’s shocking to see how many businesses that don’t have a website or online presence.
A website is a powerful tool for communication. It is a unique way to connect with the world, whether you choose to create a website to share your passion for example if you are a great football enthusiast or inform people of your business where you sell products or services, or any other reason. There are no boundaries to what you can do.
10 reasons you should have a website
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
Ninety percent of consumers claim that online reviews influence their buying decisions.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
Try running a TV advert or radio or even a print magazine and see what it costs. A website is online 24/7 and costs a fraction of traditional marketing
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Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Cape Town.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
In addition to helping customers, your business website can also benefit your own employees.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
By now it is clear that if you don’t have a website, you are missing out on opportunities for customers to identify who you are and if they want to spend their money with you. With that said, if you have a bad website it is better to have no website at all. While no website equals missed opportunities, a bad website can be worse since it literally makes your business look bad or unprofessional.
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