The success and survival of your business depend on the number of customers and the number of sales. Making sales, whether it is eCommerce or Retail, is always challenging. It is a business that constantly changes, and it is not easy. Direct contact with customers never is. Today, we will talk about various ways to increase sales using SEO. Let’s see how website optimization can help grow your revenue.
Use keyword planning tools
Keywords are the most important element of SEO. When customers search your product online, they will use various keywords to find it.
Keyword planning tools like Google AdWord are the perfect place to start. However, figuring out what keywords to use is not easy. The competitor companies are using the same keywords as you. With that in mind, it is always a good idea to try and link the keywords you use with your company’s name or with something that makes your business unique.
Furthermore, where you implement keywords is also essential. They should be present in:
- all web pages;
- your content;
- in the emails you send;
- if you are running a blog, in the headings, image descriptions, page titles, and metadata;
The final rule to remember is that stuffing keywords everywhere in large numbers is not good for your business. It will seem unnatural, and Google does not like it. You need to find balance. A good idea is to research advanced SEO techniques for small businesses. You will find a lot of valuable pieces of advice on creating and using keywords.
Content is still the king
The keywords will lead people to your website. But, if the content is not good, they will not convert to customers. Your sales directly depend on the quality of your content.
If a potential customer is looking to purchase, let’s say, a car, they will have a bunch of questions. Especially if this is the first car they are buying, and they don’t know anything about cars. Each piece of content they see on your website should give them an answer and bring them one step closer to understanding what they need.
Content may come in many forms, like blog and vlog posts, animations, podcasts, infographics, e-books, guides, product reviews and product descriptions, and so on. All of the content your produce and publish needs to be a part of a bigger picture.
Tracking website visitors
When you start creating quality content and bringing visitors to your website with the help of keywords, it is crucial to begin tracking website visits. First, you want to see if the changes actually make a difference. The number of visits should go up. You can also track your users’ actions, what pages they are visiting, what they are clicking on, etc. The idea is to collect valuable data about your leads and use that information to further improve their experience on your website.
SEO changes all the time. That is why you want to know how your customers interact with the website. You can also do polls and ask clients how they found your website. This is another excellent example of how to track their activities.
Using social media
If you are struggling with getting customers to your website, you should use social media to boost the traffic. This is one of the easiest ways to increase organic traffic and advertise your business. Social media helps your brand stand out and spreads awareness about what you do.
On-page SEO is one of the most critical factors that affect the conversion rate of your clients. Convert More professionals state that improving SEO elements on your website may increase your conversion by more than 20% in the next few months.
On-page optimization refers to optimizing any element located directly on your website. We already covered some of these elements when we talked about keywords. But, there are other elements, like website loading speed, linking content with other content on your website, improving website structure, backend code optimization, etc.
All of these elements help make your website easy to use. It is crucial to create a seamless experience for your clients.
Purchase an SSL certificate
An SSL certificate helps protect the safety of your clients. If you are running an online store, this step is a must. All professional websites have this form of certification. It is a sign of online safety.
There are a lot of scams happening online every day. Customers will not put their trust in your hands unless they can be sure that your website is a safe environment for them to shop.
Doing website audits
Working on SEO every day is crucial. You need website audits to improve the performance of SEO and fix any errors that come up. Furthermore, you need to follow the changes to Google’s algorithm. They constantly change the game, and if you don’t keep up with their updates, your website will start to lose its rating.
Website audits also help with testing if your SEO works. Making a few minor changes and observing the traffic will tell you how efficient your SEO actually is. Do a lot of A/B testing until you are satisfied with the results.
Increase sales using SEO to grow your business
We covered a lot of different ways to increase sales using SEO. Keep in mind that you need to use a mix of strategies to get the best results for your business. You also need a lot of patience and dedication. This is not a process that happens overnight. With that in mind, take your time. Best of luck!