The Importance of Social Media Share Buttons

by | Sep 19, 2019 | Social Media | 0 comments

Social media is becoming more popular every day. As it turns out, it has become a powerful platform for sharing your experience, thoughts, and why not – your business ideas. This is a great place where you can draw attention to yourself. And if you do not do social media marketing, it can still be a channel through which your brand’s future customers can get to you. We will talk about that a little bit later. Communicating with your audience has never been easier and you should know how to use this situation to your advantage. How do you do that? The answer is simple – by integrating the social media share buttons into your content.

Nowadays, informal communication is more valued by customers than formal. You would probably agree that professional website design cannot be imagined without social media share buttons. That also goes to prove that social media is the place where you should be. Here is why the social media share buttons are so important.

In time, you will gain more and more organic traffic

You might be asking yourself – How can social media help me do that? It is actually very easy. If your content is meaningful and provides some value to your readers, they will share it with their friends and followers by using social media share buttons. Since they are sharing your links with friends, such links are recognized by search engines as natural ones. Consequently, they are valued differently than paid advertisements. That means that they generate organic traffic for your pages.

Social media share button
Social media share buttons can be very useful

You will improve your customer experience

By improving your new website, you will improve your UX too. Your customer experience should be your number one priority. If you manage to succeed in keeping them satisfied, there is no need for you to worry about your sales. Your brand will be recognized and your sales will automatically increase. However, that might take a little bit more effort from your part. For instance, you will have to invest more effort in creating some high-quality content that is worthy of sharing on social networks. But, don’t you worry, it will pay off! When you offer your readers an easy way to share your blogs or pages, they will do it more often. And once again, you will do that by integrating social media share buttons.

You will increase your brand exposure after adding social media share buttons

When somebody shares some of your content on their social network profile, that content becomes visible to their group of friends (or followers) or all of them. Naturally, not all of them are familiar with what you are doing. Some will be interested in what your viewer posted, some won’t, and that is fine. After seeing their friend’s post, some viewers will visit your website out of curiosity. After that, they may or may not become your customers, but you have reached your goal here – more people are aware of your brand’s existence.

You will improve reach to the market that you like to be a part of

Making interesting content for your pages and blogs is a good way to start, but it is far from enough. Now, your job is to present your work and your brand to your target audience. That is an entirely different thing. Luckily, there is an easy way to reach your prospective customers. You’ve guessed it – after you integrate social media buttons with ease you will attract new customers in no time. There is one more advantage to this type of finding new clients. It is cost-effective!

Three people holding their smartphones
Social media is becoming word-of-mouth

When your viewers see something that they think their friend would like, they have two options. The first one is to share it with all of their friends and followers. The second one is to share it with that friend only. The studies show that direct messaging is still something that people do more online than social networking. That is where social media share buttons come useful.

It takes less than a second for content to be shared when social media share buttons are integrated

Before social media share buttons were introduced, the viewers had to take the following steps in order to share the content they had liked or found useful:

  • the first step was to copy the URL,
  • the second one was logging in to their account on the social media platform of their choice,
  • the third step was pasting the URL,
  • and the final, fourth step was clicking on the share button. You would probably agree with us that social media share buttons are a much convenient option. And it is by all means more user-friendly than going through the four steps mentioned.

All the main social media platforms (Facebook, Twitter, Instagram, Linkedin, Pinterest, etc.) have their own share buttons. You should bear in mind that this way of social sharing is going to influence the loading time for your page or a blog. But, you know that it is worth it.

Icons for G+, Facebook, Instagram, Twitter and Linkedin
All the main platforms have their own buttons

You can choose where to put the buttons

Since social media share buttons do affect your loading times, you must be practical when installing them. There is no doubt that they will bring you more than they take away, so don’t hesitate to set them up. Still, there are places you can put them to achieve the best score. If you are uncertain whether you should put a social media share button on top or at the bottom of your page, why not do both? That is beneficial to you and your user at the same time.

If you are worried that social media share buttons will be a burden to your loading time, you do not have to put them everywhere. We suggest that you put them on your blogs, while your static pages can do without.

Unpacking businesses and then creating elegant digital solutions is a passion. I actually can’t help myself at times, analysing people’s business and creating answers to questions they have not even asked.

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