Digital marketing is something which has changed a lot in the recent past. Back in 2010, where the content was the only thing which actually mattered in a digital marketing campaign, the usage of code was seen as black magic or some holistic approach to something which was still incredibly user-centred. A lot of time has passed and, in 2020, it’s safe to say that coding and technology-related approaches to digital marketing have paved the way into the mainstream. With this, of course, come great responsibilities: the introduction of soft front-end features within digital marketing has led to algorithms being more and more receptive and precise. Let’s analyse the matter in more detail.
Google Doesn’t Want You To Exploit His Bots
Data Targeting Within Paid Social
Has any of you noticed how the cost per click and cost per acquisition has grown massively in the past couple of years? Well, it is because of the fact that native advertising platforms like Facebook, Twitter and Google have realised how companies were using their own data targeting instead of relying on their own ads manager. The usage of internal data gathered with Python has become one of the biggest, most influential points in technology-related updates within digital marketing.
As you’ve seen above, the usage of different programming languages to achieve quick results (whether if it’s targeting or execution) is being limited at the moment. What is the future of technology in marketing? Time will tell, but for now, it’s a pretty scary subject.