Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform.
So, how can brands take advantage of high levels of video engagement on Twitter?
Adweek analyzed Twitter’s Online Video Playbook and distilled meaningful statistics and suggestions for brand and content marketers to leverage the power of video ads. One statistics stands out: 82% of Twitter users interact with brands on the platform. That’s a huge segment of Twitter’s 800 million monthly visitors with which brands can share unique and engaging video content.
Check out the infographic below for more statistics, trends, and suggestions for how to drive engagement with your next video ad on Twitter.