Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. The Lead Generation process will provide a qualified lead to market to.
“Leads are what keeps business moving forward, because when leads are good, they lead to money” – Brian Mawdsley
Generating leads – both high in quantity and quality – is our objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.
- Understanding in detail the product / service being offered.
- We then create a lead magnet and a powerful advertising campaign
- We identify the correct target audience that will yield the highest interest
- We then drive that traffic to a landing page where the prospect will need to provide their details and confirmation of interest
- This lead is then passed onto you to close the deal / invoice the client
To learn more about Lead Generation check out our Digital FAQ.
ROI of 800%
Here the client needed a specific type of lead, from a very specific geographic area that worked in a set of industries only. We ran the campaign for 2 weeks and generated over 150 leads. We then increased the aggressiveness of the campaign and achieved triple the numbers in the next 2 weeks…. project is ongoing
ROI of 2900%
The client was using google and facebook ads when they approached us, we took their budget and put it to a targeted lead gen campaign that saw an increase of over 10 fold to what they were seeing before.
ROI of 250%
An online shop that is in its early stages of getting to market, the investment was small but resulted in an increase in website traffic and sign ups that justified the Lead Gen campaign and created profit. Project is ongoing
ROI of 12000%
We used our understanding of our industry to our advantage here. Looking at the return on investment over time this has been our most successful campaign to date. Total investment of R 10 000 has resulted in more than R 120 000 life time value.