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What Is Design Thinking?

What Is Design Thinking?

Design Thinking: A Useful Tool for Entrepreneurs and Small Businesses I assumed design thinking was just a buzzword that some people were using to sound smart.   What is design thinking? Design thinking is a global development mindset that’s a tool for decision...

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SEO vs PPC: Which Will Ultimately Win?

SEO vs PPC: Which Will Ultimately Win?

SEO vs PPC: Which Will Ultimately Win? SEO or PPC, both seem to have a part to play in driving or bringing traffic to a website but which is better and which will win What is SEO and what is PPC? SEO is an attempt by a website owner to rank their site at the top of a...

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Business insurance, but not what you think

Business insurance, but not what you think

BUSINESS INSURANCE When you say 'business insurance' most small business owners think of short-term insurance to cover loss of or damage to their equipment and vehicles, or liability insurance to cover claims against the business.  If they have that, they assume they...

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Why Do You Need Fresh Content For SEO?

Why Do You Need Fresh Content For SEO?

Why Do You Need Fresh Content For SEO? If you have come to a point where online sales are slumping and website visitor numbers are down, it is time to rethink your content. Fresh content, with the right SEO tools and online promotion, can kickstart interest, drive...

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Remote Working

Remote Working

The pros and cons of the new normal If there is one thing pretty much the whole world has in common this year, it’s knowing a thing or two about remote working. Whether you did it for two months during the initial part of lockdown, or whether you’re still working...

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How to build credibility in your industry.

How to build credibility in your industry.

Being a thought leader is vital for your career success. Think about what your job is. Do you get to communicate significant new knowledge? Develop new relationships with your clients? Develop new relationships with industry leaders? Networking is vital for all...

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How can SEO help my business?

How can SEO help my business?

If you're planning to start a small business online, one of the things that you need to build first is a website. With a broader marketplace for your products and services, you need to make your brand known to as many people as possible. You can do this with the help...

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How to promote your local business online

How to promote your local business online

To ensure the growth and success of your local business, you need customers. And one of the best ways to get customers is through promotion. Considering that today the internet plays a significant role in everyday life, many marketing efforts are transferred online....

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What type of website is right for your business

What type of website is right for your business

Every business needs a website. A website represents your online identity, a channel that helps customers from all around the world connect with you. Depending on the nature of your business, you need to get the right type of website. For example, not every layout and...

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Unpacking businesses and then creating elegant digital solutions is a passion. I actually can’t help myself at times, analysing people’s business and creating answers to questions they have not even asked.

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