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How to Write Effective Job Ads for Your Hiring Funnel

What's so hard about writing an online job ad? On the surface, it seems simple enough. Just describe the job's responsibilities, label it with the role you're hiring for, and post the ad. While that strategy might get you a few results, there are some...

The State of Video Marketing 2017 [New Data]

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have...

15 Creative Lead Generation Ideas to Try

The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -- most of those people don't really want to talk to...

4 Internal Struggles Great Leaders Must Overcome

Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don't always become apparent until you're forced to face...

Be Mine: A Brief History of Valentine's Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate. Little did I know that the roots of this holiday...

How to Use Hashtags on Twitter, Facebook & Instagram

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag." For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the...

13 Web Design Trends to Watch in 2017

The landscape of web design is constantly evolving.  Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.  To help you prepare...

How Experiential Marketing Works: 7 Enlightening Tips

What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and...

How to Keep Up With Social Media News & Trends

If you're a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you're at the forefront of it all. Social...

Are You an Intelligent Marketer? [Infographic]

Marketing is no longer the art form it once was. Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing the Clickfunnels pricing, and applying the data they produce to raise their game. All the while, laggards in...