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The State of Video Marketing 2017 [New Data]

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have...

How to Design a Pitch Deck that Doesn't Suck

It's no secret that creative agencies aren't big fans of the pitch deck. Gene Liebel, the founder of New York-based agency Work & Co, summed up his feelings about pitch decks pretty straightforwardly: "They're the worst." Pitch decks have become increasingly...

15 Creative Lead Generation Ideas to Try

The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -- most of those people don't really want to talk to...

Apply Yourself: 28 Marketing Awards Worth Going For

“Something that is conferred or bestowed especially on the basis of merit or need.” That’s the Merriam-Webster definition of the word “award.” And for such a brief statement, it packs a lot of punch -- especially with that "merit" part. After all, we all love...

4 Internal Struggles Great Leaders Must Overcome

Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don't always become apparent until you're forced to face...

Be Mine: A Brief History of Valentine's Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate. Little did I know that the roots of this holiday...

How to Use Hashtags on Twitter, Facebook & Instagram

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag." For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the...

13 Web Design Trends to Watch in 2017

The landscape of web design is constantly evolving.  Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.  To help you prepare...

A Brief History of Snapchat

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. --...

How Experiential Marketing Works: 7 Enlightening Tips

What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and...

6 of the Best Messaging Apps for Different Scenarios

Anyone remember AIM -- previously known as AOL Instant Messenger? I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework -- even though, you...

How to Keep Up With Social Media News & Trends

If you're a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you're at the forefront of it all. Social...