How to develop a new business idea

by | Sep 6, 2019 | Business | 0 comments

There is never a bad time to create a new business idea. Be it that you want to provide a new service or a never before seen product, if it is good quality for a reasonable price, people are going to want it. And, if you manage to spread the word properly and help people learn what exactly you are offering, you might end up earning quite a fortune. But, as you might guess, it is not easy to develop a new business idea. It is an arduous process that has a good probability to fail. So, before you invest too much money and time, let us take a look at what developing a business idea is all about.

Come up with a worthy business idea

So, the first thing you will have to do is come up with a noteworthy business idea. This might sound like an easy thing to do, but it is far from it. People usually underestimate how hard it is to come up with something new and useful. It is not difficult to think of something new. Anyone can do that. But, in order for something to be both new and useful you need to have quite a bit of knowledge and creativity.

The trick about being creative

A lot of people think that they are creative. Well, they are not. Any psychological test will tell you that only a small number of people are truly creative. While we may think of ourselves as being able to easily come up with new ideas, 99% of the time, we are only thinking of things that already exist. This is why you need to do extensive research before you start thinking of ideas. If you think of something that already exists, you are not being creative by definition. And if you think of something that no one needs, you are not going to have an easy time selling it. So, if you really want to have a shot at developing a new business idea, you better do as much research as you can.

A piece of paper with a light bulb on it

What people want vs what people need

Another common misconception is that figuring out what people need is the same as figuring out what people want. Look, the most important thing you need to understand about western society is that we spend most of our money on the things we want but don’t need. We don’t need Coca-Cola. We don’t need video games. Yet, we won’t shy away from spending hundreds, if not thousands of dollars on them.

So, when considering your product or service, try to make it into something that people want, not something they need. Although it may seem that the latter should have precedence over the former, it is rarely so.

Develop a new business idea

Ok, so now that you have your business idea figured out, the time has come to develop it. Should you start promoting it straight away? Should you head to a bank and start looking for funds? Neither. What you first need to do is do research on starting up a business, and then make a development plan.

Do your homework

By now you should’ve made sure that the thing you came up with doesn’t exist. Or, at least, that it doesn’t exist in the market where you plan to promote it. Is that all you should do? Of course not. What you also need to look into is how businesses similar to yours developed on the said market. The more you learn from them the fewer mistakes you will make. And, as you will soon learn, mistakes can easily ruin your entire business idea, even if it is a solid one.

A solid business plan

Once you have a grasp of your market and how to promote your product on it, it’s time to come up with a business plan. Now, in order to develop a new business idea, you need to have milestones. You need to know when to tackle each aspect of business development in order to deal with it properly. It can be a good idea to consult a business advisor. They can give you certain tips and advice that can save you considerable money and time. So, don’t shy away from learning as much as you can before you develop your business plan.

A person talking with a business advisor in order to develop a new business idea.


One of the most important aspects of your business plan will be budgeting. You simply cannot develop a new business idea without pumping some money into it. And, as you will learn, it can be quite hard to make a budget, especially if you have never developed a business before. So, what to do? Again, try consulting someone who has more experience. They will be able to give you important pointers on how to create and manage your budget. Once you come up with a total price, we advise you to add at least 50% to it. Trust us, unexpected things will happen, and you will need extra funds to deal with them.

Social media

In today’s world, you cannot develop a new business idea without using social media. It is simply not possible. So, how do you promote your business? Well, there are a couple of ways you can go about doing so. You can try promoting it yourself, although this can be quite hard. Or you can try hiring a promotion agency to help you out. You can even contact online influencers to promote your idea. But, one thing remains that same, and that is that you will have to invest money.

Social media apps

Most companies invest more money in marketing than they do in their product. Now, if you come up with something truly useful and new, something that “sells itself” then you can invest less money. But, for starters, expect that at least 50% of your budget will go into marketing. You cannot sell your idea if no one is aware of it. Plus, someone might just steal it from you, before it has the chance to take off.

Unpacking businesses and then creating elegant digital solutions is a passion. I actually can’t help myself at times, analysing people’s business and creating answers to questions they have not even asked.

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