Hootsuite and the Hootsuite mobile app
Hootsuite plays a key role in managing social media accounts, integrating it into one desktop.
Hootsuite is a social media management system for brand management, created by Canadian, Ryan Holmes in 2008.
The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi.
Hootsuite has a mobile application development company that makes social media sharing easier without having to carry around a bulky laptop. However, Hootsuite only works on Smartphones running IOS (iPhone or Android OS example Samsung or Sony.)
These are examples of activities you can do on Hootsuite:
Monitor Multiple Streams in One Place
One of the most compelling reasons to use Hootsuite is that it allows you to manage different social networks. Hootsuite currently allows you to manage:
Twitter; Facebook Profiles; Events; Groups & Pages; LinkedIn Profiles; Pages & Groups, Google+ Pages (currently not personal profiles); Foursquare; Myspace; WordPress blogs and Many more!
You can add more than one network: this is useful if you manage multiple Twitter channels or Facebook pages. You can even post to multiple channels at the same time.
You Have a Team Managing Your Social Media Empire
If you have more than one person managing your business’ social networks or you share the load with an outside social media management business, you may have encountered a number of issues in trying to keep on top of things.
The main reason I would recommend Hootsuite to a business would be Hootsuite’s team management facility. Hootsuite allows you to delegate responsibilities to different team members. For example, if you receive 20 mentions in one day, the administrator can delegate each one to a different team member. When a team member is logged in, they’ll see which tasks have been allocated to them and not make the mistake of responding to a status that has already been replied to.
Another useful tool is Hootsuite’s messaging feature which allows team members to send private messages to each other, it is just as amazing as the mass text services. This is particularly useful if your team members are located outside of the office (for example they work from home).
Be aware that multiple team members can get expensive in Hootsuite. For medium to large businesses with a good marketing budget, this shouldn’t be an issue, but smaller businesses may struggle. Firstly you need to have a Pro account which costs $9.99 per month. With a pro account, you get two team members. Each extra team member gets more expensive, and when you want to have more than 10 you’ll need to get an Enterprise account.
Hootsuite Here’s what Hootsuite Mobile can do:
Track shared content
Much like the computer version, the mobile app allows you to track shared content through mobile analytics. This will be useful when seeing how far your content has been shared and the reach a certain post has received. The mobile app is an easy way to get complete social analytics and measure your social outreach while you’re on the go.
Schedule social messages
You can save time when you schedule content and to post automatically. The mobile application makes it easy to schedule or send posts immediately from Hootsuite while away from the office.
Manage multiple networks
Hootsuite Mobile works across networks like Facebook, Twitter, and FourSquare. This allows for multiple social network management in the palm of your hand wherever you are.
Filter out the noise
To filter out excess conversations, Hootsuite Mobile allows you to create custom search streams and scan the conversations relevant to you.
Geolocate your post
Include your location in your updates to share your favourite places and coordinate meetups
Share and digest content from almost anywhere in the world. The translation feature on the Hootsuite Mobile App allows for posts and content sharing to be done in any language that would better suit your target market be it overseas or in your home country. This makes communication with foreign nations a lot easier.
In conclusion, Hootsuite Mobile offers all the perks of Hootsuite dashboard making communication and social media sharing easier than ever before. It comes as no surprise that Hootsuite is the most popular social media management tool available.