We have recorded and noted virtually every question that we think would work on a Digital FAQ, based on questions we get by clients, friends and family.
We have selected the questions that believe we can not only answer but link to additional resources should the answer not cover the full extent of the question.
The answers are based on our own personal experience from being in the industry since the late 90’s ( internet industry and then digital marketing )
What is Social Media?
Online communities where people gather to engage, read the news, hang out and share pictures, videos, articles, audios and other interactive digital mediums.
What is social media marketing?
It’s the implementation of marketing and advertising into social media communities.
Why do we need social media marketing?
Every business can greatly benefit from social media marketing. There is NO exception.
The benefits of social media marketing vary depending on your business industry, but if you want to meet your target audience or bring in new clientele, they’re online. Period.
Social media marketing is meeting them where they are, developing relationships, building trust and sharing valuable content. And then promoting your product or service.
How long will it take to see results from social media marketing?
Social media marketing is not a short term solution, it is a long term investment. Because of this, we set the expectation that it will take a minimum of 6 months before consistent results occur.
But that varies depending on your industry type. A retail company selling R200 products will convert faster than a private education program that sells R15000 courses.
It takes time to build relationships based on trust and credibility with online audiences before leads turn into sales.
How can we trust you to represent our brand correctly?
Great question! As efficient social media professionals, it’s necessary to become knowledgable in any industry we represent, so that content creation comes from a natural place.
There is an intensive learning process coupled with questionnaires and meetings for new clients to explain the industry and ensure we get an accurate feel for your brand.
“Putting on the brand” is generally complete within the first two months of service. This is a normal transitional part of hiring a social media agency or professional.
What is the protocol if you post something we don’t agree with?
Clients have total power to delete a post if a piece of content does not agree with the brand or culture.
What is the estimated response time for our social media communities?
We strive to reply in real time in social media communities. But aim for a maximum of 90 minutes during regular business hours and 24 hours during the weekend.
Why do you post information that has nothing to do with our brand?
Social media platforms don’t exist solely as channels for businesses to promote products and services.
The social media community is about giving, and if a brand isn’t catering to the audience, then it will not be successful.
This practice includes the 80/20 rule. We share 80% of content deemed valuable to the target audience and promote 20% of the time.
Do we need to be concerned about privacy issues with online visibility?
Absolutely not. You should more concerned about NOT being online.
If your business isn’t actively participating online then you give free rein to individuals and communities on the Internet to make assumptions about your business, brand and philosophies.
Social media offers businesses the opportunity to act instead of reacting.
Social media seems expensive! Why?
Hiring a social media agency or strategist is an investment in your business that should be taken seriously.
Why would you want to put the integrity of your business in the hands of anyone who isn’t experienced, educated, and knowledgeable about representing your brand professionally and consistently?
The reputation of your brand is worth it.
In addition, prices are quoted at a monthly rate but should be considered on a weekly/daily/hourly manner.
Social media is not simply posting to social platforms. To be successful, specialists spend a lot of time planning, strategizing, creating, implementing and testing in the background.
What are the “3 Core Strategies” and why do I need them?
If you asked this question – you’re already ahead of the pack!
Social media marketing is only part of the marketing process, and although it can be successful on its own, the power exponentiates with blogging and email marketing.
Blogging gives businesses a platform to share its vision, news, talent and personality without the confusion of other things around it. Unlike reading the drip flow of tweets on Twitter, a blog requires singular attention.
Email marketing is the best way to reach and grow your audience. It is the ONLY direct channel to your audience that you own, and regardless of what updates any social platforms makes, that fact will remain the same.
Please explain the 6-month commitment.
It takes a minimum of 6 months to generate consistent growth and ROI. Although results vary depending on industry type, it is best to set that expectation up front.
However, both parties are given the option to discontinue services at any time with a 30-day notice.
What domain name should I choose?
The choice of domain name depends on how you plan to use it. In most cases, it makes sense to choose one that is easy to pronounce and spell if you will be telling people about it over the phone. Above all, you should choose a name that is memorable and not confusing.
How long will it take for my website to be designed?
The time it takes to build a site depends on the complexity of the site. If you have a deadline, we will work hard to meet it. The most common cause of delay is the content (text/images) from the client.
Will we need to have a meeting to discuss the website design?
Most of the time, a meeting isn’t necessary and the work is completed with only discussions over phone and email. We upload our work to private websites that only clients can access. We then work with you to discuss the site and review changes. The site isn’t made available to the public until it looks and works exactly as you wish.
How much will a website cost me?
The cost of a website varies depends on its complexity. We are happy to discuss your requirements and provide a quote at any time.
Once my website design is completed, what after-sales service do you offer?
We fully support any website we design and are always available should you encounter any problems or require new enhancements. Have a look at our Monthly Design Packages
What photo, graphics and text formats should I use for my new website?
Please provide all text, photos and graphics in electronic form. For example, the output from a digital camera, Microsoft Word or a digital scanner. If this is not possible, we can help get your information ready for the website.
Will my website design be search-engine friendly?
All our websites are created with search engines in mind, and all designs are compliant with search engine guidelines. It is a good idea for your website to be re-evaluated from time to time as search engines do alter their rules and algorithms. This will ensure that your site is up to date and compliant with new rules.
I run a small- or medium-sized business and want an online presence to promote my business. What's the first step?
You need a domain name, a Web server and a professionally developed website. You also need the website to be uploaded to your host and promoted to search engines.
We can help you with all aspects of getting a website up and running.
Are there hidden costs with Web design services?
No. We discuss your website requirements and price accordingly. Once you have placed your order with us, we will adhere to our quoted price.
How do I update my website?
Our Insider Design Packages include website updates.
This means that we keep your website up to date, including updating images, products, services or particular sections of your website.
Will everyone see my website the same way?
Your visitors will see some things differently depending on their browser, screen resolution settings and their computers. We design sites with that in mind and preview them in several browsers and resolution settings before publishing. As technology evolves, all websites need to be re-evaluated.
Do you provide Web design and hosting services?
Yes, InsideMan Media is a one-stop shop for your website design needs. You do not have to worry about who to call if you have problems. We can take care of everything from registering your domain name and designing your site to building it and maintaining it for years to come.
What if I do not like the design?
If you are not satisfied with the initial design, we will work with you further and come up with another design. Our aim is to design a website that you are completely happy with.
Can I have an e-commerce system for my website?
Yes. We have secure servers (SSL) that use the latest encryption methods to ensure that your customers can buy from you website knowing that the information they enter is secure and safe.
How many pages can I have on my website?
Each of our Insider Design packages has a specified number of pages:
Insider: 1-10 Pages
Influencer: 1-20 Pages
Insider Pro: 1-50 Pages
Ultimate: 1-100 Pages
Do you redesign existing websites?
Yes. We can redesign existing sites and retain your organization’s style or give you a completely new look.