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The State of Video Marketing 2017 [New Data]

The State of Video Marketing 2017 [New Data]

It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends,...
15 Creative Lead Generation Ideas to Try

15 Creative Lead Generation Ideas to Try

The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t...
4 Internal Struggles Great Leaders Must Overcome

4 Internal Struggles Great Leaders Must Overcome

Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don’t always become apparent until you’re forced to face...
Be Mine: A Brief History of Valentine's Day Marketing

Be Mine: A Brief History of Valentine's Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so, so much chocolate. Little did I know that the roots of this...