In the last few years, marketing automation has taken the world by storm. According to surveys, about half of all organizations have used the technology, and the figure is considerably greater for B2B enterprises. Some marketing experts even believe that a business can’t survive without marketing automation. While the use of this technology for marketing has been fairly well established, many people overlook its potential for sales. There are many ways in which marketing automation can help with sales. It can, among other things, help you locate new business, engage with prospects more quickly and intelligently, and enhance conversion rates throughout the sales process. That being said, we are going to talk about the 6 ways how marketing automation can boost sales.
1. Lead Scoring Will Let You Know Who to Target
There is nothing worse than wasting marketing campaign resources on someone who is not ready to buy. What makes it even worse is the fact that it’s so hard to determine whether a prospect is sales-ready or not. That being said, solid marketing automation software will keep track of all of your leads. It will give scores to all of them, and that will let you know which prospects are good. Lead scoring is a system that automatically assigns or deducts points from prospective customers depending on what they do or don’t do. When a prospect’s lead score becomes high enough, he is considered sales-ready. This means that there is a high chance that you will be able to make a sale with them.
2. It Will Allow You to Keep Your Brand in the Forefront of People’s Minds
There are certainly people who will immediately engage with your service or products as soon as they see the first ad. Unfortunately, these kinds of prospects are few and far between. For most leads, it will take some time before they are sales-ready. However, with marketing automation, you will not waste any time keeping up with potential leads. There are many marketing automation trends that can help with this. If you choose the right direction, you will be able to keep your brand in a lead’s mind for a long time. It doesn’t matter wheatear you are using drip campaigns and newsletters or any other kind of trend. All that matters is that you do it consistently enough for a lead not to forget about your brand, but not so much that they feel overwhelmed.
3. Marketing Automation Can Improves Sales Efforts
Depending on which platform you use for your business, your marketing needs may vary. However, there is one thing that is the same for all of them, and it is the fact that you will be spending a lot of time on menial tasks that don’t directly contribute to the increase in sales. Your focus should always be on effectively turning leads into loyal, paying clients. This is difficult to achieve when you have a dozen or more other things on your plate. Marketing automation can help with this because it transfers many of the mundane, day-to-day duties from humans to machines. This way, you will be able to focus on developing more high-quality interactions with prospects and customers. You’ll be able to concentrate on the most vital components of the job. Needless to say, this will result in increased sales.
4. It Will Provide Data and Analytics
According to MoversTech CRM and many other marketing experts, analytics are one of the most, if not the most important metrics to keep track of. This data can help you or your team make better judgments about where to direct your marketing efforts. Furthermore, when you use a data-driven strategy, you can better engage your clients. This can directly lead to increased income and a unique competitive edge. Automation software can offer you sales and marketing performance reports, allowing you to understand how effective your efforts are. You’ll be able to check the open rate, click-through rate, conversions, demo requests, and free trial sign-ups for your campaigns to decide which campaigns need to be tweaked and which are successful.
5. It Can Manage Specific Tasks
Instead of using many applications and platforms for project management, marketing automation will take care of all of that for you. It maintains everything in one location and eliminates unneeded backtracking and confusion. There are many specific tasks that you can automate with this system. This includes assigning tasks to specific contacts and deals. Tasks can include:
- Free trials
You can then categorize the kind of task you want to do and specify the due date. This way, you will be able to run a more productive and efficient business, which will, in turn, bring profit.
6. It Will Allow for Up-Selling
To understand what customers are interested in, marketing automation may collect data based on consumer profiles and browsing activity. You may then upsell and cross-sell by delivering targeted product suggestions via any marketing campaign. This will not only assist your sales figures, but it will also help you improve your connections with your present consumers. For example, if a customer expresses interest in a product that is part of a collection, you can set up an automated trigger email that displays the whole product line-up. You can also combine this strategy with promotions. For instance, send an email with a discount code that allows consumers to get free delivery if they purchase a complementary product to the one they have just purchased.
There are many more benefits that marketing automation can offer you. This software can help brands of any size enhance their sales and client retention efforts. When you consider that almost half of the organizations in business today are presently employing marketing, it’s challenging to overlook the potential. Hopefully, our list of the 6 ways how marketing automation can boost sales will convince you that it is the right move for your brand.