Being aware of a particular sector’s evolution, in this day an age, is mandatory. The real estate segment, in particular, is something which, in the last couple of years, has changed drastically. The usage of technologies normally associated with eCommerce, in particular, has become quite popular in this business sector. Let’s analyze the matter in more detail.
Why eCommerce Technologies and Real Estate?
eCommerce has moved tangibly powerful marketing and business development strategies which, from that specific point of view, were relying on a common keyword: speed. Being able to surpass competitors in revenues within the smallest timeframe seemed to be an obsession in this business field and its technology-side of things isn’t an exception.
Technologies like data acquisition, study and management have been used in a variety of real estate-related processes, ranging from compulsory purchase order to other forms of property management.
Data? Why Data?
When it comes to real estate investments and/or buying and selling properties the usage of data has become quite mandatory to better tailor ads, listings or simply to know a little bit more (from an algorithmic point of view) about the users who are interacting with your online portal. Data has been stated for being an asset more valuable than oil in 2018, which explains a lot about why it has been used thoroughly by a variety of business sectors.
The Evolution Of The Matter
Technology is a matter which is known for its power and volatility. In fact, these data processing and acquisition processes could last for ages and become an industry-standard from both a maintenance point of view and from a business development one, or they could simply fade away with more GDPR regulations being applied in the nearest future. Regardless, it’s important to keep in mind the fact that real estate, especially in its advertising side of things, is heavily (in caps, HEAVILY) using data to tailor conversions.
Technology and properties (buying/selling) have been colliding since their early stages of development (in 2010, in fact, the first machine learning application was indeed created to build a funnel for a hypothetical investor who wanted to buy a property in California). The future, regardless of whether this will be a massive thing or just a meteor, is definitely very technology-focused for the real estate world.