Digital marketing is something which has changed a lot in the recent past. Back in 2010, where the content was the only thing which actually mattered in a digital marketing campaign, the usage of code was seen as black magic or some holistic approach to something which was still incredibly user-centred. A lot of time has passed and, in 2020, it’s safe to say that coding and technology-related approaches to digital marketing have paved the way into the mainstream. With this, of course, come great responsibilities: the introduction of soft front-end features within digital marketing has led to algorithms being more and more receptive and precise. Let’s analyse the matter in more detail.
Google Doesn’t Want You To Exploit His Bots
With SEO being one of the most looked-after digital marketing approaches in the world, it was just a matter of time before Google started to deploy shrewdnesses in order to limit the power of front-end related features. One of the biggest examples would be the fact that even if it’s 2020 and Javascript is the core of (almost) every web page, Googlebot still isn’t able to crawl it and render it instantly. This isn’t because their developers are lazy and didn’t include a rendering quality within such bot, but mainly because content-focused Javascript was opening to a bigger, quicker keyword stuffing potential. Again, the usage of Javascript within SEO isn’t a complete taboo, but it’s a scary thought for companies who are relying on in-app content a lot for their rankings. An SEO company in Manchester has, in fact, mentioned how the usage of server-side rendering has helped in maintaining JS-based rankings
Data Targeting Within Paid Social
Has any of you noticed how the cost per click and cost per acquisition has grown massively in the past couple of years? Well, it is because of the fact that native advertising platforms like Facebook, Twitter and Google have realised how companies were using their own data targeting instead of relying on their own ads manager. The usage of internal data gathered with Python has become one of the biggest, most influential points in technology-related updates within digital marketing.
To Conclude
As you’ve seen above, the usage of different programming languages to achieve quick results (whether if it’s targeting or execution) is being limited at the moment. What is the future of technology in marketing? Time will tell, but for now, it’s a pretty scary subject.