How to Use Video Marketing to Grow Your Business

by | Jul 26, 2022 | Business, Digital Media, Online Marketing | 0 comments

Time has proven that, regardless of the type of business you run, video marketing can help your bottom line. This is due to two reasons. The first reason is that, of all the mediums available, video provides the most information in the least amount of time. The second reason is that video is the most popular medium we have. Video viewing accounts for nearly one-third of all internet activity. When you consider how much content the internet has to offer, this is a staggering statistic. If you don’t use video to interact with people, educate them about your business, and convert them into customers, you’re doing your business a disservice. Therefore, without further ado, here is how to use video marketing to grow your business.

1. Begin With a Strategy

Before you can create a successful marketing video, you must first determine what your video’s purpose will be in the grand scheme of your online marketing campaign. You can consider what you want to focus on in your video at this step. You can, for example, focus on your product or service in your video. However, you can also try to emphasize your company as a whole by displaying your company culture. Whatever your goal is with this video, creating and documenting a marketing strategy is critical. When it comes to video marketing, you don’t want to “wing it.” According to one study, marketing campaigns with a clear strategy have a 35% higher success rate than campaigns without one.

A group of people in a room devising a marketing strategy
If you want video marketing to grow your business, you must create a strategy first.

2. Create a Video Timeline and Budget

Marketing is one of those things that you can never have too much of.   That being said, just because you can never have too much of something doesn’t mean you should spend all your money on it. This is because, with marketing, there are diminishing returns. In fact, according to, a significant number of small businesses fail because they don’t plan their marketing budget appropriately. Because of this, before you create an entire video and share it all over social media, you must first determine how much everything will cost and whether it is worthwhile to do so compared to other forms of marketing. Even a short video production necessitates the talents of several people. So you want to ensure that, even if problems arise, you can use video marketing to grow your business more effectively.

3. Figure Out What Sort of Video You Want to Make

There are numerous types of videos you can make. However, not all videos are appropriate for every kind of business. As a result, if you want to have as many conversions as possible, you must select the type of marketing video that best fits your brand. The following are just a few examples of the types of videos available:

  • Demo Videos: Demo videos are supposed to demonstrate how your product works. For example, if you are selling a product, it can be an unboxing video.
  • Event Videos: This is a type of video that you create around some sort of event. You can create a highlight reel of interesting interviews and presentations from an event. This kind of video can help your customers understand what your product or service is all about.
  • Brand Videos: Brand films are often made as part of a broader advertising campaign to highlight the company’s vision, goal, or goods and services.

Educational or how-to videos:  This type of video, like the demo video, will show your customers how a product works. However, this video does not directly highlight the product or service you are offering but highlights the problems they can solve.

A person holding a film clap
You must select the type of video that best represents your brand.

4. Create a Narrative

Many people see marketing and storytelling as two different things when, in reality, they’re the same thing. All marketing is a story that is supposed to entice your customer to purchase a product. The sooner you accept this fact, the sooner you can use video marketing to grow your business. You can’t just create a dry video listing your product’s specs. If you do this, people are going to lose interest. This is especially the case if you are doing your video marketing on a YouTube channel. To do this successfully, you must approach it creatively. Think about the story of your video.

Create a beginning, a middle, and an end, but don’t drag it out. Make sure your videos are no more than 30 seconds long. Furthermore, don’t just show your product or service; try to convey what it feels like to use them as well. Steve Jobs famously said that intuition is much more powerful than intellect. Therefore, create videos that target imagination, and you will have success.

A laptop and a notebook containing a video script
Marketing and storytelling are the same things.

5. Use Appropriate Tools

The quality of your video will depend on the camera, lighting, and microphones you use. This is why it is a good idea to plan ahead of time or to hire a professional crew to help you out. Following that, you must consider post-production. When it comes to editing equipment and video editing software, there are a few tools you can explore, some of them are free, and some of them are paid. However, no matter your choice, you must know that video content lives or dies in the editing room. Therefore, you need to know what you’re doing before you even begin.


Hopefully, you are not intimidated by everything you need to do to use video marketing successfully. We understand that it may be challenging to grasp at first, but you must trust us. Once you have learned how to use video marketing to grow your business, you can never unlearn it. All that will remain will be to improve and optimize your efforts to maximize the effectiveness of your marketing.

Unpacking businesses and then creating elegant digital solutions is a passion. I actually can’t help myself at times, analysing people’s business and creating answers to questions they have not even asked.

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